We design and build original browser games.

We develop HTML5 games on our own JavaScript game engine, from arcade titles to full 3D. Try our games below, license them for your platform, or commission a game of your own.

All titles developed in-house by our team in Loughborough, Leicestershire.
Our games

Try our games

Original titles from our studio. Each one runs in the browser on phone, tablet and desktop, with nothing to install.

No sign-up No downloads No chat or accounts Phone, tablet and desktop
Our process

How a game gets made
at ThisArcade

Every title follows the same studio process, from first idea to launch and ongoing support.

1

Find the fun

We start with one simple idea and test it on paper and in a rough prototype before anything else gets built.

2

Playable fast

Our own engine and framework get a first playable version running quickly, so we can feel the controls straight away.

3

Play-test

Real players try it on real phones and computers. We watch where they smile and where they get stuck.

4

Make it shine

We add the art, music and sound effects, then fine-tune every jump, bounce and button until it feels great to play.

5

Ship everywhere

The finished game launches here and goes out to publishing partners, schools and clients.

40+
games made
100%
designed and built in-house
1
small file per game, so it loads fast
25
years making games
Our technology HTML5JavaScriptWebGL 3DReactThisArcade JavaScript game engineThisArcade JS framework

What goes into every game

  • Built on our in-house JavaScript game engine and JS framework, so games are light and start in seconds.
  • Standard HTML5, so every game runs in any modern browser with nothing to install.
  • Touch, mouse and keyboard controls designed together.
  • Real-time 3D in WebGL where it helps, like our rally game.
  • Built-in stats so we can see how people really play.

Who's behind ThisArcade

ThisArcade is the games studio of Batch Binary, a development company based in Loughborough, Leicestershire.

The team has been making games for 25 years, with 40+ games made for brands, agencies and our own label. Today we develop our own titles alongside commissioned work.

Publishing and licensing

Our games on your platform

Our catalogue is available to portals, publishers and education platforms. Choose the arrangement that suits you.

Developed in-house, licensed to partners

Every title is designed, built and maintained by our studio. We update our games, fix issues fast and support every partner who carries them.

Free embed

Copy the code below and the game runs on your page. Free, with our light in-game ads.

Licence

Host the game file yourself, ad-free or with your own ads, on a non-exclusive or exclusive licence.

Your branding

We add your logo to the loading screen and link players back to your platform.

Stats included

Every game reports plays and sessions, so you can see how it performs for you.

Get the embed code

Choose a game and a size, then paste the code into your page.

Studio services

Great games, built for you

We develop games for brands, agencies, schools and training teams. Games are great for marketing, brand awareness, advergames, web content and gamified training. Try our own titles to see the quality, then tell us what you'd like to build.

Case study

3D Rally Racing

A full 3D HTML5 rally game that runs in a web browser. Built on our own JavaScript game engine, with real terrain, hills and bridges, ghost cars to race against, and touch controls tuned for phones.

HTML5WebGL 3DThisArcade JS engineMobile controlsCar physics

Advergames and marketing

Branded games that put your product in players' hands and give campaigns something to talk about.

Brand awareness

Shareable games that carry your name further than an ad and keep people coming back.

Web content

Games that make your site stickier, giving visitors a reason to stay longer and return.

Gamified training and serious games

Training that people want to finish, with scores and progress you can measure.

3D games and apps

Real-time 3D in HTML5 and WebGL, with companion apps and dashboards built on our own JS framework.

Tell us about your game

Send us a few lines about your idea, who it's for and when you need it. We'll get back to you with our thoughts and a price.

Got an idea for a game?Tell us about it